Al's Pancake World

in the show Gilmore Girls, we never really got to see how Al's Pancake World actually looks like, so i decided to make a brand identity for the elusive Al's Pancake World.

i took inspiration from the feeling i got the first time watching the show, and of course Stars Hollow, the fictional town Gilmore Girls was set in. the town has a bright, welcoming, cheery, and warm feeling; which is why i used warm bright colours and gave the menu a simple and homey layout like most diner menus would have in the 90s.